Alexandra Dementieva's work is influenced by contemporary film directors like David Lynch, Jean-Luc Godard and David Cronenberg, to name but a few. Her use of the cut-up technique invites comparison with the cinematic montage as a method for altering reality that has been recorded. However, Dementieva's editing depends largely upon audience participation, the chance and choices that she expects her viewers to make. This interactivity is an essential element in all her work. She has made spectator involvement an integral part of the creative process.
She explores contemporary trends in the construction of a narrative, and questions the very process of storytelling by stepping aside and offering every viewer the power to reshape and manipulate the original imagery or plot. The sliced layers offer interesting juxtapositions and can derive new meaning or create a new contextual relationship in the viewer's mind.
Her methods are akin to contemporary VJ manipulations, musical remixing and recycling. Her visualisations echo Dadaist experimentations with texts or Russian absurdist's poetry. The space she creates for each installation 'stimulates unconditional mental freedom' (Faina Balakhovskaya); it is fluid, responsive and transformative